Sesderma
Sesderma launched a new line of DNA responsive products at this show and wanted to make sure that be their booth highlighted these new innovations, had a memorable impact, and would cement them as an industry leader on the show floor. They wanted to dominate their competition with a large presence maximizing their already large 20’x60’ booth space with an elegant design that was both modern and organic to showcase their brands high end appeal.
Past Client Designs
Client Competitor Designs
Mood Board
Form Development
Final Design Insight
To ensure this client stood out on the show floor, I designed an expansive structure that spoke to the scale and scope of Sesderma. It was very important that the attendees of the show view Sesderma as owning a large piece of the show floor with great recognition, more than just another exhibitor, but as an industry leader. I conceptualized an open and inviting space while allowing for large graphic areas and ample amounts of display cases and shelving. The total structure was over 19’ tall with large 3D logos which gave the booth a grand presence on the show floor. A key feature of the design is the large custom modern chandelier overhead which is an abstract DNA form which represents the DNA responsive products that were demonstrated in the booth. Branding was used throughout the exhibit space as was the bright lighting to the entire booth to continue the feel of an open and inviting presentation on the show floor.
Final Design
Final Design Details
